We make unfair judgments all the time. And your prospects make unfair judgments about you and your business too.
The truth is that your company’s identity is critical to making that first impression a positive one. You never get a second chance to make a first impression.
When someone asks me how much a professionally designed and prepared identity costs, I always think, “Not near as much as a thrown-together, shoddy, inconsistent one does.”
We will start with a “mark” or “logo” that is conceptually YOU. If you have one you love, fine. If not, that’s where we start. Then we incorporate that into a look and feel that identifies your company.